The tobacco industry uses kid-friendly flavors to attract the next generation of smokers. Research shows flavoring and packaging specifically increase the appeal of cigarettes for youth, and internal documents show the tobacco industry deliberately uses flavors to attract kids.
In addition to candy and fruit flavors, the industry also uses menthol to attract youth, African Americans and other targeted populations to tobacco products. ClearWay Minnesota supports restricting sales of these products. Learn more about this issue here.