While Minnesota continues to make progress in reducing smoking, a new ad campaign reminds Minnesotans that we can and should do more to prevent kids from becoming addicted to tobacco. Today we are launching an ad campaign called Stop the Start that hopes to end smoking for good.
The modern tobacco industry’s use of social media, coupons, concert promotions and other tactics aimed at youth are explored in a new television ad, called “Cowboy Pop Star.” Another new spot, “Train,” highlights why tobacco companies work to attract new smokers, because more than half of all smokers die from smoking-related diseases. The new TV spots will air statewide along with other elements of the campaign, including a new website and print, radio, online and transit ads.
“The tobacco industry continues to aggressively market its products to ‘replacement smokers,’ to guarantee their profits,” said our CEO, David Willoughby. “Our hope is this campaign will spur Minnesotans to look closely at the tobacco industry’s tactics and support policies proven to prevent youth smoking. Nearly all smokers start by age 18, but if we can prevent teens and youth from starting, smoking stops.”
The new campaign directs viewers to a new website, www.stopthestartmn.org, which provides facts about tobacco industry marketing tactics, and highlights areas where progress has been made and resources for people who want to get involved.
“ClearWay Minnesota has a history of launching bold campaigns that generate emotion and discussion,” said Molly Hull, Director of Brand Development at Clarity Coverdale Fury, the Minneapolis advertising agency that created the campaign. “This campaign’s power is in the message that we can do more to prevent kids from becoming addicted. That sentiment really hits home for the majority of Minnesotans, especially those who have experienced the effects of smoking.”
You can view the new television spots below. To find out more about the campaign, visit www.stopthestartmn.org or ClearWay Minnesota’s Facebook page or YouTube channel.