ClearWay Minnesota presented five webinars in 2020. The webinars highlighted our work over the past 20 years with the goal of sharing lessons learned that others could apply to their efforts to reduce commercial tobacco use. Recordings and slides from presentations in the series are posted below.
Marketing Evolution in Tobacco Control
Mike Sheldon, Director of Marketing
Presented September 23, 2020
Over the last 20 years, ClearWay Minnesota and our marketing partners produced numerous award-winning media campaigns. The outreach and message changed significantly over the years, but the ultimate goal of each campaign remained the same – change attitudes and motivate behaviors. This webinar will provide highlights of ClearWay Minnesota’s advertising campaigns, plus insight into the evaluation process that informed changes to future campaigns.
Learnings from 10+ Years of Funding Local Policy Grants
Alexis Bylander, M.S., Senior Public Affairs Manager
Presented September 17, 2020
ClearWay Minnesota is a statewide life-limited nonprofit organization that it at the end of its lifespan. Passing bold impactful policies that reduce tobacco use and exposure to secondhand smoke has been a core mission of the organization. For over ten years, the organization funded a cohort of local policy grants aimed at passing strong local and state policies. Join this webinar to learn how the program was structured, the outcomes achieved and lessons learned from a decade of funding public education, coalition building and policy advocacy.
LAAMPP Institute: Advocacy Leadership Beyond the Fellowship
CoCo Villaluz, Associate Director of Health Equity Programs (with Ani Ryan Koch, Vayong Moua and Sandy Johnson)
Presented August 19, 2020
The Leadership and Advocacy Institute to Advance Minnesota’s Parity for Priority Populations (LAAMPP) is a cross-cultural leadership program designed to build the capacity of Minnesota’s priority populations to effectively respond to tobacco control and health justice issues. Priority populations are defined here as the Black (African and African American), American Indian, Asian American and Pacific Islander, Latinx, and Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) communities. Historically, priority populations have been underrepresented within the mainstream tobacco control movement and are disproportionately impacted by commercial tobacco. Former LAAMPP Fellows and Coaches will highlight lessons learned during their fellowship to their work they are currently doing now. Highlights from their cohorts and policy successes will be shared.
Nineteen Years of Helping Minnesotans Quit
Randi Lachter, M.P.H, Director of Tobacco Treatment Programs
Presented July 29, 2020
Strategies for helping people quit commercial tobacco have changed over the past 19 years, from a focus solely on treatment delivery to a comprehensive, population-based approach that better fit commercial tobacco users’ needs and included treatment, systems change, community engagement and policy. This webinar will provide a brief history of that evolution, discuss how we implemented this approach and report how we measured our impact. Lessons learned will also be discussed.
Operation Impact: How to Set Goals, Measure Change and Leave a Legacy
Ann St. Claire, M.P.H, Director of Evaluation and Survey Research
Presented July 16, 2020
ClearWay Minnesota was challenged to address the harms of tobacco on the people of Minnesota over 25 years with $200 million. As a life-limited organization, we have saved Minnesota thousands of lives and billions of dollars. In this webinar, we will highlight key steps ClearWay Minnesota took to set long-term goals, monitor progress and ultimately leave a legacy of change. These strategies can be useful to other organizations or initiatives seeking to define success and achieve meaningful impact.